About Tourism in Santa Cruz County

1. Tourism ranks, alongside agriculture, as one of the top employers and revenue-producing industries in Santa Cruz County, generating over $500 million in direct travel expenditures annually. Read specific facts and figures about rates, occupancy and dollars...
2. Visitor dollars help to support Santa Cruz County by providing business and tax revenues which contribute to:
   • Local employment
   • Vast expanses of open space, beaches and parks
   • Small businesses which are largely locally owned
3. Tourism generates over $14 million in taxes for local government, which helps to pay for police and fire protection, road repairs, park maintenance and social services.
   • Social and health service programs
   • City and County resident/municipal services
   • An array of cultural and performing arts

Santa Cruz County Tourism Research: Survey Results Released March, 2010

• Countywide Visitor Intercept Survey - General Visitor Survey Sample
• Conversion Study Survey - Those Individuals Contacting the Santa Cruz Conference and Visitors Council for Visitor Services

Additional State and National Tourism Industry Links:

• California Travel Industry Association
  www.caltia.com
• California Division of Tourism
  www.visitcalifornia.com
• Travel Industry Association of America
  www.tia.org

• CVC Partners
• Web Promotion
• Visitor Center Sponsors
• Publications
• Tourism Facts
  • Statistics
  • About the CVC

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