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Mission:
The mission of the Santa Cruz County Conference and Visitors Council is to stimulate the economy by promoting Santa Cruz County as a visitor, conference and film destination through marketing programs including advertising, promotion and visitor services. The priority is on attracting high-yield overnight business during the off-peak periods of the year.
History of the Santa Cruz County Conference and Visitors Council:
The Santa Cruz County Conference and Visitors Council was incorporated in 1988 as a non-profit corporation (501(c)6). The CVC has a 24-member volunteer Board of Directors. The Board is divided between geographic representation across Santa Cruz County as well as maintaining balanced representation from government, cultural interests and various sectors of the tourism industry (restaurants, retail, lodging, attractions, etc.).
An extensive community-wide process began in the fall of 1987, to reconcile diverse interest in the tourism industry and local government and to initiate a countywide approach to providing visitor services and carrying out tourism promotion.
Leaders agreed that a community whose economy was so directly impacted by tourism needed such an agency with a countywide approach in order to be effective as well as to avoid duplication of effort. The planning process involved participation from local government, the cultural community and private industry and resulted in the formation of a newly structured tourism agency now known as the Santa Cruz County Conference and Visitors Council. The Council's structure provides a governing body expressing the interests of the governmental funding sources, the tourism industry and the cultural community. This body provides a collaborative and mutually beneficial partnership, governed and funded through a public/private partnership.
